The Well - Strategic Plan
Jump to BIG Goal

The Path Ahead

Board Discussion
Growing, Connecting, Loving
Mission: Raise up radically inclusive followers of Jesus who invite others to do the same. Vision: Spark the largest and most inclusive Jesus-centered movement our region has seen.

Purpose & Mantra

Purpose: Because no one's seat at the table should cost someone else their seat.

Mantra: Growing Deep, Reaching Wide.

Core Promises

Show up and stick around
See you, know you, and hear you
Hold space for your healing
Welcome you fully, without exception
Help you walk with God at your own pace
Lead with honesty and grace

Methodology

Grounded in congregational and staff input, plus informal benchmarking:

  • Interviews (~25)
  • Interactive planning session (~80 participants)
  • Staff discussions
  • Informal benchmarking of other churches

Core Focus Areas (2026-2028)

Maintain Excellence in Worship

Message & music excellence; innovate for in-person capacity & aesthetics; invest in online reach.

Foster Care & Connections Among Members

New member connections; expand groups; signature all-church events; care & prayer team; focused outreach.

Grow Services for Kids/Youth (0-18)

Improve Sunday experience; partner for youth group; host summer VBS.

Care & Connection - 2026 Target Metrics

Metric Measurement Target (End 2026) Current
Discover attendance Count (4/yr) 15 per session / 60 total 10 per session
Trail attendance Count (3/yr) 20 per session / 60 total 20 per session
Members in Small Groups Count (≥ once/mo) 100 50
Members in Affinity Groups Count 25 n/a
All-Church events Count 2 0
Metric Measurement Target (End 2026) Current
Care & Prayer team members Count 12 0
Welcome team members Count 20 20
Outreach events Count 5 6

Kids & Youth - 2026 Target Metrics

Metric Measurement Target (End 2026) Current
Sunday School Weekly count 40 kids/week 15 kids/week
Youth group (regular) Weekly count 20 youth/week 10 youth/week
VBS Attendance 50 kids (total) n/a

Building the Infrastructure (2026-2028)

Develop & Nurture Staff

Fair pay/benefits; annual growth plans; add 1-2 staff by end of 2026.

Create Structures for Member Engagement

Grow board; establish committees to spread work and diversify input.

Grow Our Financial Base

Coordinated funding plan; increase member participation in fundraising; pursue grants.

Formalize Strategic Partnerships

Joint youth activities, outreach events, signature worship, space capacity solutions.

Staff - 2026 Target Metrics

Metric Measurement Target (End 2026) Current
Fair pay standard Pay vs benchmark 9/10 9.2
Staff retention Annual count 100% 100%
Development plans Count 100% 100%
Staff additions Count 2 0

Member Structures - 2026 Target Metrics

Metric Measurement Target (End 2026) Current
Active board members Count 13-15 ?
Members engaged in leadership Count 60 7
Standing committees Count 5 ?

Financial Base - 2026 Target Metrics

Metric Measurement Target (End 2026) Current
Funding plan Completion Complete n/a
Members in fundraising Count 20 n/a
Grants submitted Count 5 ?

Our BIG Goal (2030)

By 2030, The Well will triple its impact: growing from ~130 to 400+ in weekly worship, engaging 300+ people in our pathway (Well Groups, Discover, and The Trail), and serving 1,000+ kids and youth (Well Kids, Student Ministry, and Youth In Need). We will raise up 60+ everyday leaders with resources to sustain the movement.

Wildly Important Goals (WIGs)

Lag outcomes are what we aim to achieve; lead measures are predictive actions we influence weekly to get there.

WIG 1 - Grow Weekly Worship

Creating space for connection.
Lag Measure (Goal)
Grow to 500+ in weekly worship (2030 trajectory; interim: 200+ by 2026; 300+ by 2028).
Current: ~130Target 2030: 500+
Personal invitations / friends welcomedTarget: 50 per month
First-time guests welcomedTarget: 25 per month
Guest follow-ups completed (≤48 hrs)Target: 20 per month
Connection card responsesTarget: 15 per month

WIG 2 - Engage Our Pathway

Well Groups • Discover • The Trail.
Lag Measure (Goal)
300+ people actively engaged in our pathway (2030; interim: 125+ by 2026; 200+ by 2028).
Current: baselineTarget 2030: 300+
New Well Groups launchedTarget: 5 per year
Discover events hostedTarget: 1 per month
Trail participantsTarget: 12 per quarter
Well Group leaders trainedTarget: 8 per year

WIG 3 - Serve the Next Generation

Well Kids • Student Ministry • Youth In Need.
Lag Measure (Goal)
1,000+ kids & youth knowing they belong (2030; interim: 350+ by 2026; 700+ by 2028).
Current: baselineTarget 2030: 1,000+
Well Kids & Youth team membersTarget: 70 total
Parent partnership eventsTarget: 4 per quarter
Students in Student MinistryTarget: 50 total
Served through Youth In NeedTarget: 200 total

WIG 4 - Develop Leaders & Resources

Empowering everyday leaders; sustaining the movement.
Lag Measure (Goal)
60+ everyday leaders raised with sustainable resources (2030; interim: ~25 by 2026; ~45 by 2028).
Current: baselineTarget 2030: 60+
1:1 mentoring sessionsTarget: 30 per month
Leadership development cohortsTarget: 2 per year
Generosity conversationsTarget: 15 per month
New ministry leaders identifiedTarget: 10 per year

Understanding Lead vs Lag Measures

Lag Measures

The ultimate goals we are trying to achieve. These are results we track but cannot directly control.

Lead Measures

Predictive, influenceable actions we can take this week that will move our lag measures over time.